Tuesday, 19 April 2011

I cant draw....

I’ve always known that I'm not exactly the strongest drawer butttt with concentrating on a project like this I thought that it would have been relatively easy to draw lines etc....apparently not! I didn’t realise how hard it was to draw visually strong geometric patterns! Although I stated in my brief that my aim was 'to look more toward science rather than nature forming an artistically jazzy and graphic stylised collection that is shown through drawings of shapes, lines, architecture and the insides of modern technology for example circuit boards' I think I may have to amend it! I have decided obviously to keep the geometric theme throughout however combine photographs of flowers and transform them through Photoshop into bold and boisterous prints.  

Hello Inspiration!

So, whilst doing research for my FMP I stumbled across the designer Belle Sauvage. Their signature style shows abstract digital prints coinciding with slick, contemporary and fresh designs for the ready to wear genre. Their current S/S 2011 collection is in my opinion amazing. I love everything from the colours to the unique garment structure and the futuristic feel. A favourite piece of mine shows a deep v-neck dress with a prominent collar showing a bright geometric pattern. The dress is strategically pieced together with the bottom panel and collar being symmetrical yet the rest a random flow of lines and blocks; even though this doesn’t have as much content it still remains very striking with a ‘robotesque’ attitude. The designs through Belle Sauvage are so unique and the bikini certainly confirms this. Each part to the pattern is so bold in colour that it seems more like a collage from a distance as opposed to a technological inspired structure. Belle Sauvage’s creation of the bikini show below indicates the distinctive style that they offer. I love their use of bold digital prints and would love to create their graphic style through my work. The Belle Sauvage Collection can also be purchased through ASOS priced from £199 to £625 depending on garment construction.

'Primal Futurism'

For my Final Major Project, I wanted to take my work in a different direction and really push myself with my designs. In the past I was noted for using only pastel and neutral colours in quite a vintage style as to be honest I was afraid to experiment with colour however I intend to use the most vibrant and vivid colourations throughout. I decided for this project to focus upon an actual trend set by WGSN, finding 'Primal Futurism' as the concept basis and the idea of transforming primeval and advancing it into a modern day technological aesthetic. I began to do this through the structure of refined lines, geometric shapes and photographs of flowers creating an eclectic collection of surface patterns for the fashion market. Here is a section of my mood board to express my ideas of colour, styles and imagery to research and take forward.

Friday, 11 March 2011

Always look on the bright side...

I received my feedback for the Minor Project and was a little disappointed with the results. I only achieved a mark of 50 however to be honest I probably deserved it! I came into third year with an intention to work so hard, get my head down and get the marks to get an overall degree with a 2.1 classification.....this however has so far not exactly happened. Once I got started on the design work, I enjoyed it so much as I find placement prints quite easy to create especially on Photoshop. The scarf which I feel is visually the strongest is the swallow print due to the intense colouring and original layout. I definitely feel that the Minor Project was a learning curve for me and because of the advanced Photoshop skills I learnt as well as valuable samples to strengthen my portfolio.

Tuesday, 8 March 2011

Would you like a carrier bag?

My Minor Project was initially intended for the interiors market however with the style of my drawings and the little time scale that I had left, I decided to do fashion. Whilst wanting to do something quite different from the rest of the class I began to research into top designer fashion houses seeking the inspiration to spark some needed motivation. I wanted to produce placement prints and found that my work already completed would compliment and sit nice on scarf designs. A few days later I travelled to Barcelona for a short weekend break and stumbled across Hermes, a store renowned for its scarves. With no better opportunity to see the scarves in 'real life' I went into the shop to look at the fabric and print in closer detail. I was looking around for a catalogue to extend my research and couldn't believe my luck when the assistant asked "would you like a carrier bag?" My very first and no doubt only Hermes bag....

Monday, 7 March 2011

Love Love Love the 'undo' button...

My journal of stylised miniature mood boards inspired me intensely and made me excited about the project in hand. As I knew that I was going to do digital print for my samples and finals, I kept my drawings very plain relying on Photoshop to insert the colour where applicable. My absolute saviour whilst developing was the 'undo' button on Photoshop. The continuous thought of 'hmmm....which colour would go better here.....delete' was replayed on countless occasions! I definitely think that my strength lies within digital print and Photoshop as I literally can't screen print or even dye fabrics for that matter without there being tears and major wastage of fabric! My style of drawing is quite naive and innocent and by no means illustrative as it must be said I am not the strongest drawer.... Here are a few examples!

Wednesday, 2 March 2011

'A Wartime Love'

For my Minor Project I wanted to action a project which held a different concept to anything that I've done before. My typical preferred style consists of very pastel tones with a vintage edge however with the college days nearly over I thought that it was about time that I experimented as much as possible. Whilst visiting a friend who studies fashion in London, we visited the Imperial War Museum where I took photos and gained immense inspiration for the looming project. Whilst looking around I was enthused by the packages and letters that were exhibited which had been sent home to civilians from their loved ones serving in the war. In order to convey my ideas I did not want to produce the conventional, 'oh she's doing the war...she'll draw planes and parachutes' but thought about the way in which to express the love and separation of couples hence the title. Instead, I found it appropriate to express connotations toward love so collected imagery of swallows, lovebirds, peacocks, hearts and love letters/notes.